In preparation for the much-anticipated Spring/Summer 14 collection, Dorraj spent the day at a beautiful Georgian townhouse alongside a team of visionary creatives, shooting for the new range of hightops and sneakers. An atmosphere of sophisticated urbanity loomed in the rooms by virtue of the carefully arranged displays of Dorraj shoes that boasted not only the elegance of this stately home – but the true refined distinction of the brand itself.
Throughout this creative process, there was a certain aspiration to emphasise the dynamic elegance and suaveness that is the Dorraj brand, even when it wasn’t being addressed directly, but rather communicated subtly through discerning space utilization, visual codes and a creative process that paid acute attention to the brand.
Some of the themes explored in yesterday’s lifestyle shoot might not be surprising given that Dorraj is known for its sumptuous elegance, however a slight strike of intriguing divergence can be seen in the effervescent ‘sports lux’ element to this season’s new design – solid brights and exotic skins in an informal hightop and sneaker design, which evoke a fresh summertime sensation but maintain the artisanal, handcrafted charm that comes with any pair of Dorraj shoes.
The Dorraj Spring/Summer ’14 collection is due to be released shortly.