Mayfair’s Mount Street has long been home to some of the world’s leading luxury brands and now welcomes DORRAJ to its rightful space on the high-end strip for a short pop-up. After the highly successful launch party at Coya earlier this year, the A/W Collection can now be procured exclusively from the Mayfair outpost. Like pieces of art, the luxury leather shoes, all hand-crafted in Italy will be on display to appreciate and purchase in store for two weeks only.
With DORRAJ founder, Jarrod Grossberg’s vision of the bespoke brand at heart; the pop-up encapsulates the ethos of the luxury label through and through. And so, in line with the shoes themselves, the space is elegant and sophisticated, drowning in bountiful bouquets of hydrangeas all in signature DORRAJ blue of course. The Tangerine slippers and sneakers on display warm the cool, azure space whilst styles in Petrol and Agate lend a stylish earthiness to the sharp showroom.
The pop-up will run from Wednesday 25th September 2013 - Saturday 28th September 2013 and is located at number 99 Mount Street, Mayfair, W1.